Can you imagine a football team playing WITHOUT a playbook?

While everyone agrees that you shouldn't play a sports game without a playbook, many businesses do exactly that when it comes to acquiring new clients.

They may have existing sales or marketing efforts, but without a coordinated approach to onboarding prospects- it's not a very effective strategy.

Does your business have an actual "playbook-style" strategy and process?

Our 4 Part Formula for Successful Advertising

We help you define the process around your business model to maximize results.

Proper Targeting

We need to be targeting an audience that is both relevant and capable of purchasing the product or service that we are promoting. Failure to do so will result in a lot of impressions, but very few clicks and conversions.

Stop The Scroll

Remember, we are trying to interrupt your target audience's online session as they are scrolling on social media. We need to grab their attention in a way that stops them from scrolling and gets them to read the ad copy.

Ad Copy that Sells

The verbiage in your ad has to both grab the attention of the target audience as well as sell the product/service that we are promoting. This is something that needs to be split tested repeatedly to achieve optimal performance.

Pages that Convert

Whatever the "conversion" point is needs to be the central and sole focus of the entire page. We should include testimonials, proof of concept or data, and a clearly defined desired action for the user to take in order to convert.
Let's break each section of this down for a better understanding.

Who Is the Target Audience?

Whether we're using Facebook, Instagram, Google, YouTube, or LinkedIn- we can choose the audience we want to target with our ads.

Targeted Audiences

These Audiences are demographics, interests, and behaviors that we target.

Custom Audiences

These allow us to target specific people, perhaps newsletter recipients.

Look-Alike Audiences

This is a group of people with similar characteristics to another group (buyers).

Re-Targeting Campaigns

Serve up different ads to people who have taken some action(s).

Stopping the Scroll

With Social Media Marketing, our goal is to interrupt the scrolling pattern by grabbing the attention of the targeted user.

How Do We Get Noticed?

Often times we will use funny images or videos to stop the scrolling user, or other times we'll use personal images that look like it might be a "friend" that posted it.

We'll also sometimes use different images for different audience segments. For instance, a 28 year old female might see a different image than a 58 year old male. 

Depending on your niche, targeted audience, and sales process- we'll likely need to split-test multiple different images/videos to see what proves most effective.

Ad Copy That Sells

Image

Now that we have the user reading, we need to immediately grab their attention and convince them to click through our ad process. Short, conversational sentences identifying pain points and clear solutions will win the day.

Not to mention a healthy use of emojis...

Pages That Convert

Pointing an ad to your company's homepage is one of the biggest mistakes we consistently see people make.

We need landing pages that convert visitors into leads.

(The other big one is "boosting" posts... Don't do that.)

Automated Lead Management

It takes 3-10 "touches" to move your client through each step of the sales cycle.

Each touch point in the sales cycle is opportunity to move the client to the next step, or to potentially lose the deal all together. We automate these touch points so that you reduce cost and eliminate the possibility that a prospect ever slips through the cracks.